Booth space
Prime floor, booked and paid months ahead.
StartAutomate.ai/ExpoFlow
Before. Between. After.Always visible.Protect your investment.
- Human-researched briefs — your show, your category, your buyers
- A person reads and edits every line before it publishes
- One sample post, researched for your next show, before you commit
Before
Build the buzz
Announcement content in the weeks before doors open.
Between
Stay findable
Search-optimised posts between show cycles.
After
Capture the momentum
Recap content in the post-show research window.
StartAutomate.ai/ExpoFlowThe investment
You've already made the expensive decisions.
Space, build, freight, people. The hard capital is committed long before a single visitor walks the aisle.
Design & fabrication
A custom build, made once, for a few days of use.
Freight & install
Shipping, drayage, rigging, dismantle.
Team on the floor
Flights, hotels, and your best people off-desk for a week.
Tens of thousands committed — before anyone has seen your name.
The question isn't whether the booth is good. It's whether the market knows it's there — and still remembers after it's gone.
StartAutomate.ai/ExpoFlowThe problem
The booth comes down. So does your visibility.
Same spend. Same build. Same team. But once the aisles empty, one exhibitor is still being found — and the other has vanished.
Pre-show announcements get skipped
Booth prep swallows the weeks when interest is easiest to build.
Search interest collapses after the show
The window closes within days of the doors shutting.
The follow-up window goes uncaptured
Buyers research afterwards — and find nothing current.
8 wks before
4 wks before
SHOW
2 wks after
6 wks after
12 wks after
Unmanaged, attention spikes for three days and is gone within a month — same spend, no return once the show ends.
StartAutomate.ai/ExpoFlowThe gap
Three windows decide your return. Most exhibitors manage one.
The show floor is the part everyone plans for. It's also the shortest and the most crowded.
Before
Nobody knows you're coming.
The weeks when interest is cheapest to build are the weeks booth prep eats whole.
UnmanagedShow days
Three days of intense, expensive effort.
Everything you planned for happens here — in the shortest, most crowded window you have.
Fully managedAfter
The research window — and you're not in it.
Buyers go looking once the floor clears. There's nothing current for them to find.
AbandonedThe two unmanaged windows are where the return actually lives.
Buzz before the doors open brings people who came looking for you. Presence after they close catches the buyers still deciding.
StartAutomate.ai/ExpoFlowThe solution
ExpoFlow
The StartAutomate.ai content system built around your exhibition calendar — so your name is working in all three windows, not just the middle one.
Before
Build the buzz
- Announcement content in the weeks before doors open
- Your booth number, stand and reason to visit — findable
- Existing clients and prospects get an active reason to stop by
Between
Stay findable
- Steady, search-optimised posts between show cycles
- You don't disappear from search between events
- Compounding presence rather than an annual spike
After
Capture the momentum
- Recap content published into the post-show research window
- Current, credible material for buyers still deciding
- The show's story stays alive for weeks after teardown
Before. Between. After. Always visible.
Want the offer on its own terms — what's included, how it's delivered, what it costs? See the ExpoFlow solution page.
StartAutomate.ai/ExpoFlow“We already have someone who does that.”
Good. We're not replacing them.
ExpoFlow covers the exhibition-specific work that's first to slip when show prep takes over the calendar.
Your team
ExpoFlow
Owns the brand
Owns the show cycle
Day-to-day marketing and social
Exhibition-timed content only
General brand messaging and campaigns
Trade-show search terms and timing
Everything across every channel, always
Slots into their calendar, doesn't compete
Already at capacity in show season
Runs hardest exactly when they're busiest
This isn't “another agency writing content.” It's the one job nobody on the team has time to own during a show.
StartAutomate.ai/ExpoFlow“We already do social — isn't that enough?”
Social is a moment. Search is an asset.
Both matter. They just do completely different jobs, and only one of them is still working next quarter.
A social post
Visible for hours
Pushed down the feed the same day. Reaches the people already following you — and nobody else, ever again.
A search-optimised post
Found for months
Keeps surfacing for buyers searching the show, the category and the problem — long after the post date, including people who've never heard of you.
The post-show research window is a search behaviour, not a scrolling behaviour. Social can't reach it.
StartAutomate.ai/ExpoFlow“We don't have a blog” · “We don't have time”
Both of those are our problem, not yours.
The two most common reasons this doesn't get done are the two things we take off your desk first.
No blog
“Our site has no blog section.”
We build the blog page for you during onboarding — included, not an add-on.
Don't want one on your site at all? We publish to LinkedIn and your channels instead.
Either route, you own everything we produce.
No time
“We can't feed you updates every month.”
A five-minute form. Not a call, not a meeting, not a deck.
No time even for that? We pull from your existing socials, press and show listings.
The default is that we ask you for nothing and you review what we made.
If it needs work from you every month, it won't survive show season. So it doesn't.
StartAutomate.ai/ExpoFlowPlans
Pick the shape that fits your show calendar.
Exhibiting once this year? Take the bounded show cycle. Exhibiting all year? Go monthly. No long-term contract either way.
Show Cycle
$1,290one-off · 3 months
- Researched for a single exhibition
- Pre-show, show week, post-show
- Ends when your cycle ends
- No subscription, no renewal
Basic
$229per month
- 3–4 researched posts a month
- On-page SEO
- Published to your site
- Blog page setup included
Growth
$449per month
- 6–8 researched posts a month
- Pre-, post- & between-show mix
- Social snippets from each post
- SEO + internal linking
Premium
$799per month
- 10–12 researched posts a month
- Full keyword strategy
- Monthly performance report
- Priority scheduling around shows
Set against a booth investment measured in tens of thousands, this is the line item that protects the rest. Quoted in USD. Invoiced in EUR, GBP or AUD on request. Cancel any monthly plan at any time.
StartAutomate.ai/ExpoFlowFAQ
What exhibitors ask first.
When should we start relative to our next show?
Six to eight weeks before doors open is ideal, because that is when pre-show interest is cheapest to build. Setup takes under a week, so a later start still catches show week and the whole post-show research window.
We exhibit at several shows a year. Does one plan cover all of them?
Yes. Monthly plans schedule around whatever is on your calendar, with the mix shifting to pre-show, show week, or recap content as each date approaches. The bounded Show Cycle plan covers a single exhibition instead.
What actually gets published around a show?
Announcement content naming your booth number, stand and reason to visit before the doors open; search-optimised category posts between cycles; and recap content published into the days after teardown, while buyers are still researching.
Can we see something before we sign anything?
Yes. We research your next show and write one sample post for your brand before you commit, and the first live post only goes out after you approve it.
Next steps1 2 3
Let's fix this before your next show.
Setup takes less than a week. The first post can be in your inbox this one.
Share your brand & show dates
Guidelines, tone, and which exhibitions are coming up.
Read one post before you commit
A person researches your next show and we draft from it. Nothing goes live without your sign-off.
We take the cycle from there
Published on schedule, before and after every show. Hands-off.
Before. Between. After. Always visible.Protect your investment.
ExpoFlow is the trade-fair practice of StartAutomate.ai — researched by people, published on your show calendar.